Social Media: A Powerful Way to Encourage Customer Loyalty

You likely already know how important social media is to your business. Boasting millions of daily users, social media sites are a goldmine for brands looking to make their mark online.
Did you know that social media is especially useful for encouraging customer loyalty? Well, it can be providing you use it correctly.
Using social media to keep customers happy
The biggest advantage social media provides for businesses is the ability to actually communicate with your customers. This wasn’t possible over a decade ago. Now, it’s easier than ever before to keep track of customer feedback, answer questions, and engage existing customers.
Sites such as Facebook, are often the first place customers turn to in order to communicate with businesses. It’s often the quickest way to receive a reply and it’s something that can be done wherever the customer is and on whatever device they are using.
Of course, this means you are expected to reply quickly to any comments, questions and feedback you receive. By replying, it shows customers you’re available, you can be trusted and you take the time to ensure they are happy. This goes a long way in terms of customer loyalty.
Even if you receive negative reviews on your social media, you can turn them into positives. Customers aren’t going to shop with you again if their questions or feedback were ignored. By providing a solution, it helps to build customer trust and increases the chance they will remain loyal to you.
Contests and giveaways
A unique feature of social media sites is they allow you to run contests and giveaways. If you make these a regular monthly thing, it’s going to do wonders for keeping customers coming back for more.
Social media users love to take part in contests. It adds excitement and enjoyment. The prizes don’t have to be expensive. If you’re a small business, even a good discount would be enough to keep their attention.
The power of check-ins
Another great feature that encourages loyalty is check-ins. Not only does this create more engagement between you and the customer, it also markets your business to that customer’s contacts. Their friends, family, and associates can see that they have checked in with your business, encouraging them to also pay a visit to your store.
As you can see, social media plays a very big role in customer loyalty. It’s something the majority of your customers expect, though it is really important to make sure you check and respond to your social media accounts frequently if you want to ensure your customers stay happy.