slow speed kills sales!!

On  July 9 2018 Google’s Speed Update’ to their algorithm officially rolled out. Then on November 11th 2019 Google released a second update that shows a badge of shame to slow loading websites. This new Google metric uses Mobile loading speed to help determine ranking in the search results, and slow sites get pushed down in the rankings.  This new change to Google’s algorithm affects all sites not just mobile sites. This is because as I previously stated this new Google metric uses Mobile loading speed to help determine ranking in the search results

According to Google’s statistics, 40% of Mobile Searches have LOCAL INTENT!…
When potential customers are on their phones, they’re impatient to see the site appear.
They may be in their car, or traveling from out of town. Their frustration with slow loading sites usually causes them to jump to another site’s link… and hey, can you blame them?
But it’s one more customer and one more sale lost.
It gets worse…the Stats are sobering;
**Average time for a website to load on a mobile device is 15 seconds.
**As loading time for pages goes up just 1 to 3 seconds, the bounce rate jumps 32%!
**As it goes up to 10 seconds the bounce rate goes up 123%!! Thats massive